Polaris

Polaris

Polaris

Bringing Polaris to Life: Helping an Indie Label Find Its Voice Online

Bringing Polaris to Life: Helping an Indie Label Find Its Voice Online

Bringing Polaris to Life: Helping an Indie Label Find Its Voice Online

Services

Brand, UI/UX Design, Web Development

Tools

Deliverables

Brand, Website

Timeline

5 Weeks

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Introduction

Introduction

Introduction

Polaris Records launched with a bold mission - put artists first. But to live up to that promise, they needed more than good intentions. They needed a powerful, brand-led website that could showcase their ethos, simplify demo submissions, and grow their reach. Before Goodspeed, Polaris had the passion. What they lacked was the platform.

Polaris Records launched with a bold mission - put artists first. But to live up to that promise, they needed more than good intentions. They needed a powerful, brand-led website that could showcase their ethos, simplify demo submissions, and grow their reach. Before Goodspeed, Polaris had the passion. What they lacked was the platform.

Polaris Records launched with a bold mission - put artists first. But to live up to that promise, they needed more than good intentions. They needed a powerful, brand-led website that could showcase their ethos, simplify demo submissions, and grow their reach. Before Goodspeed, Polaris had the passion. What they lacked was the platform.

The Process

The Process

The Process

We were tasked with designing and building a modern, professional website that felt distinctly Polaris — sleek, bold, and true to its artist-first values. Built in Framer, the site blends visual impact with high performance. We developed it from the ground up to showcase talent, simplify demo submissions, and embody the brand’s mission with every scroll. Scope of work & key deliverables included: - A dynamic, fully responsive website with seamless navigation on all devices - Integrated artist profile and release pages, allowing Polaris to spotlight talent and drop announcements - A clean submission portal for demos, built to make artist recruitment easier and more organized - Contact forms for general inquiries and outreach - Consistent branding throughout, with a space-themed aesthetic anchored by Polaris (the North Star) - A focus on usability, ensuring the site not only looked great but delivered a high-quality user experience The result? A platform that’s as polished as it is purposeful — and ready to grow with the label.

We were tasked with designing and building a modern, professional website that felt distinctly Polaris — sleek, bold, and true to its artist-first values. Built in Framer, the site blends visual impact with high performance. We developed it from the ground up to showcase talent, simplify demo submissions, and embody the brand’s mission with every scroll. Scope of work & key deliverables included: - A dynamic, fully responsive website with seamless navigation on all devices - Integrated artist profile and release pages, allowing Polaris to spotlight talent and drop announcements - A clean submission portal for demos, built to make artist recruitment easier and more organized - Contact forms for general inquiries and outreach - Consistent branding throughout, with a space-themed aesthetic anchored by Polaris (the North Star) - A focus on usability, ensuring the site not only looked great but delivered a high-quality user experience The result? A platform that’s as polished as it is purposeful — and ready to grow with the label.

We were tasked with designing and building a modern, professional website that felt distinctly Polaris — sleek, bold, and true to its artist-first values. Built in Framer, the site blends visual impact with high performance. We developed it from the ground up to showcase talent, simplify demo submissions, and embody the brand’s mission with every scroll. Scope of work & key deliverables included: - A dynamic, fully responsive website with seamless navigation on all devices - Integrated artist profile and release pages, allowing Polaris to spotlight talent and drop announcements - A clean submission portal for demos, built to make artist recruitment easier and more organized - Contact forms for general inquiries and outreach - Consistent branding throughout, with a space-themed aesthetic anchored by Polaris (the North Star) - A focus on usability, ensuring the site not only looked great but delivered a high-quality user experience The result? A platform that’s as polished as it is purposeful — and ready to grow with the label.

Impact

100%

100%

100%

Increase in traffic

Increase in traffic

Increase in traffic

2X

2X

2X

Longer site visits

Longer site visits

Longer site visits

3X

3X

3X

More demo submissions

More demo submissions

More demo submissions

What really impressed me was their ability to fully grasp our vision for Polaris Records and turn it into a beautifully designed, highly functional website. They didn’t just follow instructions; they went above and beyond with thoughtful design choices that really captured our brand’s identity

What really impressed me was their ability to fully grasp our vision for Polaris Records and turn it into a beautifully designed, highly functional website. They didn’t just follow instructions; they went above and beyond with thoughtful design choices that really captured our brand’s identity

What really impressed me was their ability to fully grasp our vision for Polaris Records and turn it into a beautifully designed, highly functional website. They didn’t just follow instructions; they went above and beyond with thoughtful design choices that really captured our brand’s identity

Ethan Hawley

Ethan Hawley

Ethan Hawley

Director, Polaris Records

Director, Polaris Records

Director, Polaris Records

The Result

The Result

The Result

The Polaris Records site took off. In the weeks following launch, the label saw a major lift in visibility and artist engagement: - Site traffic surged, driven by a stronger brand presence and easier navigation - Visitors stuck around longer, with average session times increasing thanks to clean, intuitive design and better content flow - Demo submissions spiked making it easy for new talent to connect. And perhaps most telling? The feedback was overwhelmingly positive - artists and visitors praised the site’s look, feel, and flow. It’s more than a website - it’s a fully functional front door to the Polaris brand. One that reflects their mission, simplifies operations, and puts artists at the center of the experience.

The Polaris Records site took off. In the weeks following launch, the label saw a major lift in visibility and artist engagement: - Site traffic surged, driven by a stronger brand presence and easier navigation - Visitors stuck around longer, with average session times increasing thanks to clean, intuitive design and better content flow - Demo submissions spiked making it easy for new talent to connect. And perhaps most telling? The feedback was overwhelmingly positive - artists and visitors praised the site’s look, feel, and flow. It’s more than a website - it’s a fully functional front door to the Polaris brand. One that reflects their mission, simplifies operations, and puts artists at the center of the experience.

The Polaris Records site took off. In the weeks following launch, the label saw a major lift in visibility and artist engagement: - Site traffic surged, driven by a stronger brand presence and easier navigation - Visitors stuck around longer, with average session times increasing thanks to clean, intuitive design and better content flow - Demo submissions spiked making it easy for new talent to connect. And perhaps most telling? The feedback was overwhelmingly positive - artists and visitors praised the site’s look, feel, and flow. It’s more than a website - it’s a fully functional front door to the Polaris brand. One that reflects their mission, simplifies operations, and puts artists at the center of the experience.

Get in touch

Let's Launch

Your Product 🚀

Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…


Don't want a call? Email harish@goodspeed.studio

Are you interested in a Web App or Marketing Site?*

What is your estimated budget for this project?

Get in touch

Let's Launch

Your Product 🚀

Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…


Don't want a call? Email harish@goodspeed.studio

Are you interested in a Web App or Marketing Site?*

What is your estimated budget for this project?

Get in touch

Let's Launch

Your Product 🚀

Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…


Don't want a call? Email harish@goodspeed.studio

Are you interested in a Web App or Marketing Site?*

What is your estimated budget for this project?