When you build a marketing website with Framer, the design should be visually engaging, easy to navigate, and optimised for conversions. Framer allows you to create interactive, high-performing pages using drag-and-drop components, ensuring a seamless experience across devices.

4.1 Page Structure & Content Blocks

Each page should follow a structured layout that guides visitors toward key actions.

• Homepage: A compelling hero section with a clear value proposition and CTA above the fold.

• Product/Services Page: Highlight key benefits with feature breakdowns, testimonials, and case studies.

• About Page: Build trust with a company mission, team bios, and press mentions.

• Contact or Lead Capture Page: Use embedded forms, social proof, and live chat options to drive conversions.

A structured, user-friendly design by Goodspeed helped The Nations' website achieve near-instant page loads, leading to #1 rank on Google and a 100% increase in signups.

Improve your own website’s performance with Goodspeed’s targeted Framer speed optimisation services.

4.2 Drag-and-Drop Components

Framer’s intuitive drag-and-drop editor makes it easy to design pages without writing a single line of code. By using pre-built components and adjusting layouts, you can create a cohesive, visually engaging marketing website.

Adding & Arranging Elements

Framer offers a wide range of customisable elements to structure your page effectively:

• Headings & Text Blocks: Use clear, compelling headlines to grab attention.

• Images & Videos: Enhance storytelling with high-quality visuals and embedded videos.

• Buttons & CTAs: Strategically place calls-to-action to guide user interaction.

Inspector Adjustments

To fine-tune your design, use Framer’s Inspector panel for:

• Spacing & Alignment: Adjust margins, padding, and positioning for a clean, structured layout.

• Colour Palettes & Typography: Apply brand colours and fonts to maintain a polished, professional look.

• Layer Order & Visibility: Organise sections efficiently to ensure a smooth user experience.

Brand Consistency

A consistent design enhances brand recognition and trust. In Framer, you can:

• Lock in global styles for headings, paragraphs, and buttons to ensure uniformity across pages.

• Use design tokens to maintain consistent colours, typography, and spacing.

• Save reusable components (e.g., CTA sections, testimonials) for easy application across multiple pages.

4.3 Visual & Responsive Refinements

A well-designed marketing website isn’t just about aesthetics—it must be fully responsive across all devices. Framer makes it easy to fine-tune your site’s layout, typography, and colour scheme to ensure a consistent, accessible, and high-performing user experience.

Mobile & Tablet Views

With more users browsing on mobile, your site must be responsive by default. Framer’s responsive toggles allow you to:

• Preview layouts on desktop, tablet, and mobile screens in real time.

• Adjust breakpoints to prevent text or images from shifting unpredictably.

• Optimise navigation so menus and CTAs remain accessible on smaller screens.

53% of mobile users abandon sites that take longer than three seconds to load, making mobile optimisation crucial for engagement and conversions.

Typography & Colour Checks

Good typography and colour choices impact both brand perception and accessibility. In Framer, you can:

• Ensure text readability by using proper font sizes and line spacing.

• Maintain brand consistency with a unified colour palette across all elements.

• Apply ADA-friendly contrasts to enhance accessibility for all users.

At Goodspeed, we conduct quick device testing at each design milestone to catch layout inconsistencies early. By testing across multiple devices, we ensure that every Framer website delivers a flawless, responsive experience.