Once you’ve outlined your needs and budget, it's time to compare platforms based on usability, design flexibility, marketing integrations, scalability, and SEO optimisation.

2.1 Ease of Use for Non-Technical Marketers

One of the biggest advantages of no-code platforms is their accessibility. However, not all platforms offer the same intuitive experience for marketers with no coding background.

• Drag-and-Drop Simplicity: A good no-code platform should let you design pages with a visual editor rather than complex settings. Look for tools that provide pre-built sections and auto-layout options, minimising manual adjustments.

• Onboarding & Tutorials: If you or your team are new to no-code tools, check whether the platform offers step-by-step onboarding, video tutorials, or an active user community for troubleshooting.

2.2 Template Quality & Design Flexibility

When building a marketing website, design plays a crucial role in branding, engagement, and conversions. The best no-code platforms offer a balance between pre-built templates and customisation options.

• Pre-Built Layouts: A platform with a diverse library of professionally designed templates allows marketers to launch campaigns faster.

• Customisation Options: Your website should reflect your brand identity. Ensure the platform offers adjustable fonts, colours, and layout modifications without requiring code.

Discover how Framer templates can elevate your website’s design efforts with advanced customisation features.

One of Goodspeed’s clients, Formula Bot, improved performance and SEO rankings after migrating to Framer, showcasing how an optimised design framework can enhance user experience.

2.3 Integrations & Marketing Tools

Your marketing website is more than just a digital storefront—it needs to work seamlessly with the tools you already use for customer engagement, analytics, and automation.

• Email & CRM Integrations: Choose a platform that integrates with HubSpot, Mailchimp, or ActiveCampaign, ensuring automated lead capture and segmentation.

• Analytics & Tracking: A robust platform should support Google Analytics, heatmap tools, and conversion tracking for data-driven marketing decisions.

Check out our guide on integrating third-party tools with Framer templates to enhance your website’s marketing capabilities.

2.4 Scalability & Performance

As your business grows, your website should scale effortlessly. Choosing the right no-code platform for a marketing website means selecting a tool that supports increased traffic, expanding content, and evolving marketing needs.

• Handling Traffic Spikes: If you run high-traffic campaigns, your platform should ensure fast page loads and seamless user experience.

• Future Growth: Consider whether the platform supports multi-page expansions, membership areas, or dynamic content management systems (CMS).

One of Goodspeed’s clients, a Financial Services company, saw dramatically improved load times on Framer, proving that a well-optimised platform can enhance speed and reliability.

A 1-second delay in page load time can reduce conversions by 7%, reinforcing the importance of speed for scalable growth. For optimized site performance that directly boosts conversions, explore our dedicated Framer speed optimisation services.