The right template lays the foundation for a high-performing marketing site. Here’s how to evaluate and choose the best one for your needs.

1.1 Identify Key Marketing Pages

Before choosing a template, define the purpose of your website. Are you building a single-page landing site, a multi-page product showcase, or a brand homepage? Your marketing objectives determine the structure your site needs.

For instance, a product launch page should prioritise:

• A hero banner with a clear message

• A features section explaining key benefits

• A call-to-action (CTA) prompting sign-ups or purchases

A full brand website, on the other hand, may need additional sections such as an About page, customer testimonials, and a blog. Selecting a template with the right layout will save time during customisation.

1.2 Previewing Template Features

Framer offers a wide range of marketing-focused templates. When browsing options, focus on:

• Built-in sections: Does the template include a hero image, CTA buttons, pricing table, or lead capture form?

• Visual appeal: Choose a template with a modern, clean design that aligns with your brand.

• Functionality: Some templates come with interactive elements or built-in animations—features that can enhance engagement.

For a more detailed breakdown of template selection, check out the Guide to Choosing the Right Framer Template for Your Startup.

1.3 Checking Visual & Brand Compatibility

Your website should reflect your brand’s style and personality. Before finalising a template, consider:

• Typography & Colours: Does the template’s default font and colour scheme complement your brand, or will extensive changes be needed?

• Layout Flexibility: Can you easily rearrange sections without affecting the flow?

It’s important to know your branding guidelines before looking for a template to save heavy edits going forward.