Bellmade
Bellmade
Bellmade
More Reps, Less Repetition: How We Helped a Fitness Influencer Automate & Scale
More Reps, Less Repetition: How We Helped a Fitness Influencer Automate & Scale
More Reps, Less Repetition: How We Helped a Fitness Influencer Automate & Scale
Services
UI Design, Development
Tools
Deliverables
Website, Web App
Timeline
3 Months
Introduction
Introduction
Introduction
Famous influencer Eric is a fitness influencer with 130K+ engaged followers on Instagram, known as the go-to guy for kettlebells. He’s built a dedicated niche community, but behind the scenes, he was bogged down by inefficient systems. Repetitive and clunky Relying on Kajabi, he faced repetitive tasks, a clunky user experience, and limited monetisation options—all of which made scaling feel like an uphill battle. He needed a smarter, more streamlined way to grow, without sacrificing quality or time. So he came to Goodspeed
Famous influencer Eric is a fitness influencer with 130K+ engaged followers on Instagram, known as the go-to guy for kettlebells. He’s built a dedicated niche community, but behind the scenes, he was bogged down by inefficient systems. Repetitive and clunky Relying on Kajabi, he faced repetitive tasks, a clunky user experience, and limited monetisation options—all of which made scaling feel like an uphill battle. He needed a smarter, more streamlined way to grow, without sacrificing quality or time. So he came to Goodspeed
Famous influencer Eric is a fitness influencer with 130K+ engaged followers on Instagram, known as the go-to guy for kettlebells. He’s built a dedicated niche community, but behind the scenes, he was bogged down by inefficient systems. Repetitive and clunky Relying on Kajabi, he faced repetitive tasks, a clunky user experience, and limited monetisation options—all of which made scaling feel like an uphill battle. He needed a smarter, more streamlined way to grow, without sacrificing quality or time. So he came to Goodspeed
The Process
The Process
The Process
Designing for both Eric and his users We started by diving deep into Eric’s process—looking at the gaps, the frustrations, and the opportunities to make things smoother. His audience was loyal, but the experience of accessing workouts wasn’t. If we wanted to build something truly powerful, it had to feel effortless for both Eric and his users. Simple, seamless + for scale So we designed a new experience from the ground up. Using Figma, we crafted something beautiful and intuitive—a platform that didn’t just work better but felt better. Every screen, every button, and every interaction was designed with his audience in mind. It had to be simple, seamless, and built to scale. Brought to life with Bubble With a clear vision in place, we brought it to life in Bubble. No-code gave us the flexibility to move fast and build efficiently, ensuring the app wasn’t just functional but future-proof. Launch fast, iterate faster But we didn’t stop at launch. We worked closely with Eric, gathering real-time feedback from him and his users to refine and iterate. Every tweak made the app better, turning it into a tool that automated manual work, improved UX, and unlocked new monetisation opportunities.
Designing for both Eric and his users We started by diving deep into Eric’s process—looking at the gaps, the frustrations, and the opportunities to make things smoother. His audience was loyal, but the experience of accessing workouts wasn’t. If we wanted to build something truly powerful, it had to feel effortless for both Eric and his users. Simple, seamless + for scale So we designed a new experience from the ground up. Using Figma, we crafted something beautiful and intuitive—a platform that didn’t just work better but felt better. Every screen, every button, and every interaction was designed with his audience in mind. It had to be simple, seamless, and built to scale. Brought to life with Bubble With a clear vision in place, we brought it to life in Bubble. No-code gave us the flexibility to move fast and build efficiently, ensuring the app wasn’t just functional but future-proof. Launch fast, iterate faster But we didn’t stop at launch. We worked closely with Eric, gathering real-time feedback from him and his users to refine and iterate. Every tweak made the app better, turning it into a tool that automated manual work, improved UX, and unlocked new monetisation opportunities.
Designing for both Eric and his users We started by diving deep into Eric’s process—looking at the gaps, the frustrations, and the opportunities to make things smoother. His audience was loyal, but the experience of accessing workouts wasn’t. If we wanted to build something truly powerful, it had to feel effortless for both Eric and his users. Simple, seamless + for scale So we designed a new experience from the ground up. Using Figma, we crafted something beautiful and intuitive—a platform that didn’t just work better but felt better. Every screen, every button, and every interaction was designed with his audience in mind. It had to be simple, seamless, and built to scale. Brought to life with Bubble With a clear vision in place, we brought it to life in Bubble. No-code gave us the flexibility to move fast and build efficiently, ensuring the app wasn’t just functional but future-proof. Launch fast, iterate faster But we didn’t stop at launch. We worked closely with Eric, gathering real-time feedback from him and his users to refine and iterate. Every tweak made the app better, turning it into a tool that automated manual work, improved UX, and unlocked new monetisation opportunities.
Impact
12 Hours
12 Hours
12 Hours
Per week saved
Per week saved
Per week saved
20%
20%
20%
Increase in revenue
Increase in revenue
Increase in revenue
5X
5X
5X
Quicker to iterate
Quicker to iterate
Quicker to iterate
"Their speed and ability to produce what was needed through no code was impressive."
"Their speed and ability to produce what was needed through no code was impressive."
"Their speed and ability to produce what was needed through no code was impressive."
Eric
Eric
Eric
Founder, Bellmade
Founder, Bellmade
Founder, Bellmade
The Result
The Result
The Result
The biggest win wasn’t just saving 8-12 hours a week—it was what he could do with that time. No more manually designing PDFs. No more fighting a clunky platform. No more frustrating bottlenecks keeping him from scaling. Now, his app runs for him. Revenue is up 20% Clients get a seamless, high-quality experience, which means higher retention and more engaged users. Revenue is up 20%. Instead of juggling backend frustrations, Eric can focus on coaching, expanding his business, and creating content for his 130K+ followers.
The biggest win wasn’t just saving 8-12 hours a week—it was what he could do with that time. No more manually designing PDFs. No more fighting a clunky platform. No more frustrating bottlenecks keeping him from scaling. Now, his app runs for him. Revenue is up 20% Clients get a seamless, high-quality experience, which means higher retention and more engaged users. Revenue is up 20%. Instead of juggling backend frustrations, Eric can focus on coaching, expanding his business, and creating content for his 130K+ followers.
The biggest win wasn’t just saving 8-12 hours a week—it was what he could do with that time. No more manually designing PDFs. No more fighting a clunky platform. No more frustrating bottlenecks keeping him from scaling. Now, his app runs for him. Revenue is up 20% Clients get a seamless, high-quality experience, which means higher retention and more engaged users. Revenue is up 20%. Instead of juggling backend frustrations, Eric can focus on coaching, expanding his business, and creating content for his 130K+ followers.
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Optimized Workload Units by 30% in 3 weeks.
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Optimized Workload Units by 30% in 3 weeks.
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My Ask AI
Optimized Workload Units by 30% in 3 weeks.
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My Ask AI
Optimized Workload Units by 30% in 3 weeks.
View Project
My Ask AI
Optimized Workload Units by 30% in 3 weeks.
View Project
My Ask AI
Optimized Workload Units by 30% in 3 weeks.
View Project
My Ask AI
Optimized Workload Units by 30% in 3 weeks.
View Project
My Ask AI
Optimized Workload Units by 30% in 3 weeks.
View Project
My Ask AI
Optimized Workload Units by 30% in 3 weeks.
View Project
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