Building a FinTech Platform UK Taxpayers Could Actually Trust
Industry
Finance
Tools
Bubble
Services
Development
Design
Penny Ledger set out to make UK self-assessment tax returns painless. Customers answer guided questions about their income, get matched with a qualified accountant, and have their return filed with HMRC for a flat fee. No jargon, no confusion, no trips to an accountant's office. The concept had real depth, but the existing Bubble.io build was half-finished. Penny Ledger needed a team that could take what they had and turn it into something people would trust with their tax data and their money.
Platform
You Can Trust
You Can Trust
Direct
HMRC Submission
HMRC Submission
5+
3rd Party Integrations
3rd Party Integrations
The brief was simple: it should feel like a dummies guide to tax. Every screen so obvious that someone who has never filed a return could get through it without picking up the phone. If any part of the experience felt clunky or unreliable, customers would leave. In fintech, trust is not something you bolt on at the end. It has to be baked into the product from the first interaction.
But making something feel simple when the underlying problem is genuinely complex takes serious engineering. Different income sources trigger different questions. Documents need validating. Payments need securing. Accountants need tools to do their job properly. The platform had to handle all of that while feeling like one smooth, guided journey.
The Process
We started where the customer starts, mapping the full journey from sign-up to filed return and built it as one continuous, guided experience. Inputs were validated in real time. Questions adapted based on what each customer actually needed to answer. Progress saved automatically so someone could close the browser and come back days later without losing anything.
The platform went through continuous iteration driven by real user testing. The founding team, their operations lead, and a customer service hire brought in specifically for fresh eyes all went through the product as real customers and told us exactly what was wrong. When the flow felt clunky, we rebuilt it. When the payment step came too early, we restructured the entire journey so customers could review everything before spending a penny. The product got sharper with every round of feedback.
Alongside the customer experience, we built the infrastructure the business needed to operate. An accountant portal where professionals could manage their caseload, review submissions, and communicate directly with customers. An admin dashboard that gave the Penny Ledger team full visibility over every user, every payment, and every match. Automated emails triggered by real user actions. Secure payment processing with edge cases accounted for. A security setup that passed a full penetration test audit.
The Result
Penny Ledger launched with a production-ready platform covering the full lifecycle of a UK tax return. Three complete portals built from scratch on Bubble.io. A customer journey that guided people from sign-up to filed return without a single phone call. An accountant workspace that made managing cases painless. An admin layer that gave the team control over the entire operation.
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Sales

Empowering Sales Teams with an AI Sales Coach That Lives Inside Salesforce
SizzleKick's AI sales coach, Sizzi, learns from top performers and coaches the rest of the team. It lives inside Salesforce, pulls revenue data automatically, and gives reps insights without them leaving their CRM. Making AI that sounds helpful is easy.
Making AI that's actually helpful requires it to work with messy customer data, custom Salesforce fields, and real-time sync across multiple systems. We built the platform that makes it work.
Bubble
Sales

Building With BubbleAI in 4 Hours: Mockups That Slap
As part of Bubble AI Challenge, we wanted to see how quickly we could launch a new product. In 4 hours, we ideated, designed, developed and launched Slapshots - mockups that slap.
Bubble
Artificial Intelligence

Building With BubbleAI in 4 Hours: Mockups That Slap
As part of Bubble AI Challenge, we wanted to see how quickly we could launch a new product. In 4 hours, we ideated, designed, developed and launched Slapshots - mockups that slap.
Bubble
Artificial Intelligence

Building With BubbleAI in 4 Hours: Mockups That Slap
As part of Bubble AI Challenge, we wanted to see how quickly we could launch a new product. In 4 hours, we ideated, designed, developed and launched Slapshots - mockups that slap.
Bubble
Artificial Intelligence

Revolutionizing Strategy Consulting in the Middle East with a Scalable Platform
Stratverse connects freelance strategy consultants with firms like BCG, McKinsey, and Bain across the Middle East. Their pilot worked, but every match was being made by hand. Every contract sent manually. Every invoice chased down individually. They came to Goodspeed to turn that proven manual process into a platform that could run without a coordinator in the loop. Goodspeed built the entire thing on Bubble, which meant Stratverse could own and iterate on it themselves without a standing engineering team.
Bubble
Consultancy

Revolutionizing Strategy Consulting in the Middle East with a Scalable Platform
Stratverse connects freelance strategy consultants with firms like BCG, McKinsey, and Bain across the Middle East. Their pilot worked, but every match was being made by hand. Every contract sent manually. Every invoice chased down individually. They came to Goodspeed to turn that proven manual process into a platform that could run without a coordinator in the loop. Goodspeed built the entire thing on Bubble, which meant Stratverse could own and iterate on it themselves without a standing engineering team.
Bubble
Consultancy

Revolutionizing Strategy Consulting in the Middle East with a Scalable Platform
Stratverse connects freelance strategy consultants with firms like BCG, McKinsey, and Bain across the Middle East. Their pilot worked, but every match was being made by hand. Every contract sent manually. Every invoice chased down individually. They came to Goodspeed to turn that proven manual process into a platform that could run without a coordinator in the loop. Goodspeed built the entire thing on Bubble, which meant Stratverse could own and iterate on it themselves without a standing engineering team.
Bubble
Consultancy

From Scale to Acquisition: How We Built the AI Engine That Got Acquired
For high school students, summer is more than a break - it's a chance to grow, stand out, and figure out what’s next. But with thousands of programs, internships, and volunteer options out there, knowing where to start is overwhelming.
Too often, students like Olivia - engaged, ambitious, but pressed for time - fall into decision paralysis. They either default to generic options or miss out on transformative opportunities. What was missing? A personalized planning tool that understands them as individuals.
Bubble
EdTech

From Scale to Acquisition: How We Built the AI Engine That Got Acquired
For high school students, summer is more than a break - it's a chance to grow, stand out, and figure out what’s next. But with thousands of programs, internships, and volunteer options out there, knowing where to start is overwhelming.
Too often, students like Olivia - engaged, ambitious, but pressed for time - fall into decision paralysis. They either default to generic options or miss out on transformative opportunities. What was missing? A personalized planning tool that understands them as individuals.
Bubble
EdTech

From Scale to Acquisition: How We Built the AI Engine That Got Acquired
For high school students, summer is more than a break - it's a chance to grow, stand out, and figure out what’s next. But with thousands of programs, internships, and volunteer options out there, knowing where to start is overwhelming.
Too often, students like Olivia - engaged, ambitious, but pressed for time - fall into decision paralysis. They either default to generic options or miss out on transformative opportunities. What was missing? A personalized planning tool that understands them as individuals.
Bubble
EdTech

Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale.
Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking.
But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo.
Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Framer
Finance

Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale.
Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking.
But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo.
Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Framer
Finance

Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale.
Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking.
But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo.
Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Framer
Finance

How a No-Code Site Took One of YouTube’s Top Music Channels to #1 on Google
The Nations run some of YouTube’s biggest music channels - but their web presence didn’t reflect that. They needed a destination for artist submissions, a stronger brand identity, and a site that felt as innovative as the music they champion.
Framer
Entertainment

How a No-Code Site Took One of YouTube’s Top Music Channels to #1 on Google
The Nations run some of YouTube’s biggest music channels - but their web presence didn’t reflect that. They needed a destination for artist submissions, a stronger brand identity, and a site that felt as innovative as the music they champion.
Framer
Entertainment

How a No-Code Site Took One of YouTube’s Top Music Channels to #1 on Google
The Nations run some of YouTube’s biggest music channels - but their web presence didn’t reflect that. They needed a destination for artist submissions, a stronger brand identity, and a site that felt as innovative as the music they champion.
Framer
Entertainment

Giving Flight to Boeing-Owned Autonomous Aviation Company's Website
Wisk Aero is building one of the most ambitious products in aviation: an autonomous electric aircraft.
Backed by Boeing and supported by over $500m in funding, Wisk operates on a global stage where expectations are high. When your aircraft won’t carry passengers for years, but conversations with investors, regulators, and partners are already underway, the website carries weight. It isn’t just marketing. It’s a signal of capability.
Their old site wasn’t up to the task. Wisk needed a platform that could translate deep technical innovation into something clear, credible, and built to scale.
Framer
Aerospace

Giving Flight to Boeing-Owned Autonomous Aviation Company's Website
Wisk Aero is building one of the most ambitious products in aviation: an autonomous electric aircraft.
Backed by Boeing and supported by over $500m in funding, Wisk operates on a global stage where expectations are high. When your aircraft won’t carry passengers for years, but conversations with investors, regulators, and partners are already underway, the website carries weight. It isn’t just marketing. It’s a signal of capability.
Their old site wasn’t up to the task. Wisk needed a platform that could translate deep technical innovation into something clear, credible, and built to scale.
Framer
Aerospace

Giving Flight to Boeing-Owned Autonomous Aviation Company's Website
Wisk Aero is building one of the most ambitious products in aviation: an autonomous electric aircraft.
Backed by Boeing and supported by over $500m in funding, Wisk operates on a global stage where expectations are high. When your aircraft won’t carry passengers for years, but conversations with investors, regulators, and partners are already underway, the website carries weight. It isn’t just marketing. It’s a signal of capability.
Their old site wasn’t up to the task. Wisk needed a platform that could translate deep technical innovation into something clear, credible, and built to scale.
Framer
Aerospace

10x Growth Experiments, 0 Delays: Migrating Series B backed Edtech to Framer
Zen Educate needed a website that could keep up with their growth. Their existing site was difficult to update, inconsistent in design, and time-consuming to maintain. With operations across the UK and US, they needed a flexible system to create, update, and localise content — fast.
The brief: migrate their entire platform into Framer, rebuild key interactions and design systems, and ensure all integrations and third-party tools continued working seamlessly.
Framer
EdTech

10x Growth Experiments, 0 Delays: Migrating Series B backed Edtech to Framer
Zen Educate needed a website that could keep up with their growth. Their existing site was difficult to update, inconsistent in design, and time-consuming to maintain. With operations across the UK and US, they needed a flexible system to create, update, and localise content — fast.
The brief: migrate their entire platform into Framer, rebuild key interactions and design systems, and ensure all integrations and third-party tools continued working seamlessly.
Framer
EdTech

10x Growth Experiments, 0 Delays: Migrating Series B backed Edtech to Framer
Zen Educate needed a website that could keep up with their growth. Their existing site was difficult to update, inconsistent in design, and time-consuming to maintain. With operations across the UK and US, they needed a flexible system to create, update, and localise content — fast.
The brief: migrate their entire platform into Framer, rebuild key interactions and design systems, and ensure all integrations and third-party tools continued working seamlessly.
Framer
EdTech

The smartest AI ideas, in your inbox
Get the smartest, weirdest, and most creative AI builds each week - from real founders, builders, and tinkerers.
The smartest AI ideas, in your inbox
Get the smartest, weirdest, and most creative AI builds each week - from real founders, builders, and tinkerers.
The smartest AI ideas, in your inbox
Get the smartest, weirdest, and most creative AI builds each week - from real founders, builders, and tinkerers.
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio

Book a free consultation

We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio

Book a free consultation

We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio

Book a free consultation

We’ve created products featured in













